ASMR正在闯入品牌营销的大门。 炎炎夏日的燥热如何驱赶？前段时间，TOP君看到一条有意思的夏至广告，来自凉茶品牌和其正的《最美萂声致夏至》。 广告片采集了自然界夏日的各种声音，邀请人们用耳朵感受夏天热闹非凡的氛围。 相比于用视觉攫取受众的眼球 ...

使用微信扫码将网页分享到微信 戴上耳机，放松呼吸，静静听。 嘶……一阵清柔而酥麻的低语，像是触发了耳朵里某个机关 ...

ASMR has evolved from a niche online trend into a widely used tool for relaxation. It shows promise in improving mood, reducing stress and encouraging calm through simple sensory triggers.

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

Forbes contributors publish independent expert analyses and insights. I write about relationships, personality, and everyday psychology. Have you ever heard or saw something that left your body ...