Cutting costs by removing brick-and-mortar stores. Establishing barriers to entry in online retail; defining brand power and image as online destination. Organic market opportunity and future ...

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Asos has begun showing its apparel on various body types, picturing select women's items on different women, Refinery29 reports. The feature will soon roll out to its mobile app. "We’re always testing ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Asos has partnered up with US retailer Nordstrom in a new joint venture that will see Topshop clothes sold in physical stores again for the first time since the brand collapsed last year. Asos said: ...

If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online retailer ASOS is making an effort to acknowledge body diversity in new updates to its website. While shopping online, Twitter user Eleanor noticed that the brand used photos of three women ...

In a body-positive and inclusive move, Asos is testing augmented reality to show its clothes on models of different sizes. This way, women of a range of body types can see how each item might look.

Many high street brands may be waking up to the fact that women don't come in one shape or size, but they still have a long way to go to please every individual's need. Some are starting to take the ...

If, like me, you have an ASOS addiction that could potentially render you bankrupt at any given moment there's probably a tiny detail you've noticed but not paid much attention to. You see whilst ...