It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Google’s “one trick stallion” AdWords auction money making machine is inherently flawed, long-term. I think search will be just fine given its history. Search was booming during the ad downturn of ...

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of just daily. Google wrote "auction insights and ...

Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. Google and its sibling companies at ...

Along with a overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in ...

Google AdWords has gone from refreshing auction insights and impression share data once a day, to refreshing multiple times per day. As the company says, this will give advertisers the ability to act ...