Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

Gone are the days when a simple survey could tell you everything you need to know about your customer experience. Take a look at the future of CX analytics. Traditionally, decision-makers and ...

Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more. Predictive analytics is a form of data ...

NEW YORK--(BUSINESS WIRE)--Contentsquare, a Digital Experience Analytics provider, today announced it has been named a market leader in the 2024 Aragon Research Globe for Digital Experience Analytics.

Retail has always had its share of mystique. From the art of visual merchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More FullStory, a customer experience analytics company, today announced it ...

Through Contentsquare, Saatva has seen an increase in exposure rates, overall engagement, conversion rates per hover, and double the testing in their roadmap velocity NEW YORK--(BUSINESS ...

Matthew Gitelis, CEO of PatientIQ, a health IT company deriving insights from patient-reported outcomes data, has some thoughts about healthcare information technology in 2023. For one, that patient ...