Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. It was interesting how the ...

Google is testing various link formats in AI Mode. Initially, Google launched AI Mode with those tiny paperclip links, but Google, like they've done in AI Overviews, is testing in AI Mode, anchor text ...

Lizzi Sassman from Google said in this morning's Google SEO office hours that using the anchor text "here," the text for your hyperlink, is simply "bad link text." Instead, you should use more ...