With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

Google's mobile OS is not just the leader in traffic but is now tops in ad revenue too -- moving slightly ahead of Apple's iOS, according to new figures. Lance Whitney is a freelance technology writer ...

Google revealed that it will make some significant changes to Android ad tracking policies when it comes to Play Store apps. If users opt-out of ad tracking, Android will deliver non-sensical strings ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago By ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...