The $599 MacBook Neo is the company’s first true budget product. Why now?

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Apple on Wednesday launched the MacBook Neo, a cheaper model signaling a fresh attempt to court Windows and Chromebook users as ongoing component shortages shake the broader market.

Apple’s Little Monster Deal: The Mac Mini M4 Desktop Computer Is $100 Off Today The Mac Mini M4 is a powerhouse computer that keeps things fast, quiet, and clutter-free. At under $500 right now, it's ...

Apple now has three portable computers that are priced around $600. MacBook Neo, iPad Air, and the plain iPad paired with ...

Apple is internally testing larger iMac models with faster chips as it considers expanding premium product tiers and evolving its desktop lineup.

David Pogue’s tour through the 50-year history of Apple lights on dozens of innovations along the way. Not all of them bore ...