Apple Watch blood sugar monitoring is something the company reportedly wanted to do right from the start. A report ...

Tim Cook's tenure as Apple CEO could be defined by how he navigates an AI arms race, the future of the iPhone, and other key ...

Apple’s most profitable product could finally be getting a much-needed change. The tech giant is soon expected to make its biggest bet in years, introducing a significantly slimmer iPhone to hopefully ...

Apple Inc. is reportedly considering using artificial intelligence technology from OpenAI or Anthropic PBC to power its digital assistant Siri, as the company, once at the bleeding edge of technology ...

Apple is unique among big tech companies in that it still doesn't have a dedicated generative AI chatbot on its platforms. The company's first attempt at a chatbot is rolling out now in an early ...

Alphabet has edged past Apple in market value for the first time in years, reshuffling the hierarchy at the very top of ...

The best Apple deals you can shop right now, including discounts on iPhones, iPads, Macs and AirPods, with prices checked ...

Big Tech is largely throwing in the towel on big, virtual-reality face computers. But they're trying again with smaller glasses like Meta's Ray-Bans.

Apple is expected to continue making waves in the tech world in 2026 with a slew of new products - headlined by the company’s ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Upgrading Apple to a strong buy. Core to my bull case is the gain in certainty after the September Google ruling, coupled with the upcoming iPhone 17 renewal cycle. The Sept. 2 U.S. v. Google ruling ...

As a tech enthusiast who's spent five years tracking Apple deals, I can tell you this: Black Friday deals brought enticing record-low prices, some of which have already come and gone. But with the end ...