Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

You know the feeling. You’re scrolling LinkedIn, Instagram, TikTok… doesn’t matter. You stop for one second. Maybe a weird ad. Maybe a cringe meme. Maybe because something happened in real life — the ...