Small Data Vs. Big Data — What’s Better In Marketing? Published: July 30, 2013 Author: Kim Zimmermann by Zorian Rotenberg,VP of Marketing, InsightSquared “Big Data” is the latest example of how a ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...