Over the last year plus, marketing budgets have dropped and left CMOs scrambling to make the numbers work. Several factors caused the reduction: the pandemic, supply chain issues, inflation and the ...

Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as we close out 2024, this siloed approach must come to an end. For brands to ...

CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations. In this video interview from ...

We’re all familiar with the noxious concept of “shrinkflation.” Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the ...