Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Data modeling, at its core, is the process of transforming raw data into meaningful insights. It involves creating representations of a database’s structure and organization. These models are often ...