CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

What if your ATS remembered every conversation, updated itself, and told you who to call next, before you even asked?

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those services.

Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The update reflects ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

As more organizations embrace big data and analytics to gain insight from extremely large datasets, the tools and systems used to manage data have grown, changed, and mul­tiplied. Instead of just ...