Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

Chapter 2 provides an introduction to the role CRM systems play in an organization, examines the anatomy of a CRM system and the type of CRM systems available, and looks at the CRM’s role as keeper of ...

It's 11 p.m. on a weeknight. You're at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

It’s 11 p.m. on a weeknight. You’re at your desk researching customer relationship management (CRM) solutions for the third time this month. Your sales team is growing, customer information is ...

CRM systems are suitable for businesses of all sizes. Pricing ranges widely, depending on several factors that need to be weighed before investing in a CRM platform. A customer relationship management ...