Despite predictions that AI would be standard in CRM by 2025, new research from Workbooks suggests AI adoption is still lagging inside many CRM systems — especially in the mid-market. The company ...

A new era of customer relationship management is emerging, with a focus on innovative design and strategic platform goals. Businesses rethinking their use of these platforms can improve profit margins ...

- UK CRM vendor receives High Performer status for second consecutive year and ranks highest for customer satisfaction on independent G2 Crowd Grid [SM]- Workbooks.com, the UK-based CRM vendor, has ...

Workbooks, one of the best CRM software providers, recently undertook a survey to better understand the factors behind CRM failure. The survey produced some interesting results, especially when it ...

Juggling customer details, remembering follow-ups, and keeping track of every interaction can be overwhelming for small ...

Artificial Intelligence (AI) seems to have weaved itself into almost every aspect of business software in recent years and CRM is far from the exception. From business behemoths Salesforce to small, ...

EAST HARTFORD, Conn.--(BUSINESS WIRE)--Workbooks, the cloud-based CRM and marketing automation vendor, announces that Rotary Corporation, the world’s largest supplier of outdoor power equipment parts ...