We aggregate different dimensions of corporate social responsibility (CSR) activities following the stakeholder framework proposed in Clarkson (Acad Manag Rev 20(1), 92—117, 1995) and present ...
VT Marketscontinues to broaden its positive impact across Asia with a new CSR donation to five schools in Thailand: Ban ...
The Journal of Corporate Citizenship, No. 42 (Summer 2011), pp. 73-91 (19 pages) Organisations need to legitimise their behaviour in order to be accepted and supported by society. This study analyses ...
IN an era where public relations (PR) is increasingly defined by media engagement, brand storytelling, digital visibility and crisis management, one of its oldest and most powerful tools — corporate ...
Commerce Minister Piyush Goyal on Tuesday emphasised that the fight against malnutrition must be pursued as a collective national responsibility, involving government, corporates, communities and ...
World-leading chocolate and confectionery manufacturer Ferrero launched its fourth annual corporate social responsibility (CSR) report Tuesday, and held its first CSR conference at the Grand Hyatt ...
Whenever companies venture into Latin America, they tend to bring with them a desire to launch philanthropic initiatives to help their new neighbors. As the founder of a LATAM-based PR and digital ...
In addition to looking externally for ways to measure CSR impact, it is also important to look at how the CSR activity is generating a lot of goodwill internally. Employee recruitment, retention, and ...