Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Pet-care app Rover is seeing more demand for cat care from Gen Z users, CEO Brent Turner said. Here's how the company is adapting.
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Gen Z is adopting cats at higher rates than dogs. Pet care company Rover is taking notes.

Rover is seeing an uptick in cat ownership, particularly among Gen Z, CEO Bren Turner said.Mohamed Elshahed/Anadolu via Getty Images Pet-care app Rover is adapting to a new reality: Many of its ...