One of the most difficult parts of being a financial advisor is landing new clients, so it's understandable that many advisors sink significant time into marketing and lead generation. However, ...

Anna Baluch is a freelance writer from Cleveland, Ohio. She enjoys writing about a variety of health and personal finance topics. When she's away from her laptop, she can be found working out, trying ...

Seldom do sales leaders think about customer retention costs when selling to new customers. But when you figure the lifetime value (LTV) of a new customer, you need to make room in your sales and ...