Apollo.io reports five common email deliverability mistakes in cold outreach: relying on open rates, skipping domain aging, ...

Your pipeline's drying up. Response rates are tanking. And you're watching deals slip away because your cold emails sound like everyone else's. So, how do you create ...

Back in 2005, Mehul Nariyawala, then an MBA student, sent a cold email to Salesforce CEO Marc Benioff. Benioff replied within ...

Most sales reps think cold email is broken. "Nobody reads cold emails anymore," they say. "Email is dead." They're wrong. What's broken isn't the channel — it's the approach. Apollo.io analyzed ...

In an era dominated by chatbots, automated sequences and AI-generated copy, an unlikely contender is reclaiming its throne in B2B sales: the humble telephone. Cold calling, once dismissed as archaic ...

Sending a cold networking email these days can feel like a shot in the dark— your message is just one of dozens (or hundreds) competing for attention in a crowded inbox. But cold emailing isn’t ...

Recipients are becoming increasingly skeptical when deciding whether to read cold emails. Many of the tactics that worked well at the beginning of this year are no longer performing at the same level, ...

Barry's boss, Joey Gonzalez, climbed the company ladder from instructor to the boardroom. He tells Gen Z and young ...

Your prospect opens their inbox and there it is: A message from a stranger (aka your cold email). She reads the subject line and decides in a split second whether to open it or move it to trash (or ...