Do you want eyes that pop? We’re here to help. Begin by choosing the right products—from primers that help your makeup last all day to carefully selected eyeshadow shades that complement your skin ...

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I usually like to keep my makeup routine skin-forward and minimal. A tinted moisturizer, dewy blush, and brown mascara have been my everyday formula. But when I’m in the mood to amp things up without ...

While we often talk about tailoring your makeup to fit your face structure, skin type, or eye shape. But there may be one important factor you've been overlooking when customizing your routine: eye ...

As the weather steers away from sunburn and gets closer to hot fudge and pumpkin spice, the highly-anticipated fall weather calls for some cool shades of eyeshadow. This isn't to say we're dumping out ...

This flirty and fun purple cut crease eyeshadow tutorial is here to educate, empower, and excite the beauty nerds in all of us. Whether you're a beauty lover, who’s stuck in a rut, or a beginner ...