Marketers adore a good showdown. Mac versus PC. Burger King nudging the golden arches. And back in the spotlight once again, Pepsi versus Coke. Comparative advertising is the industry’s version of a ...

India’s economy has continued to grow at around 6% during the financial crisis. Domestic and international companies looking to sell their products to the country’s increasingly affluent consumers ...

Comparative advertising is not governed by the Trade Mark Law but is primarily regulated by the Anti-Unfair Competition Law, which prohibits the making of false or misleading statements on matters ...