The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

As a result, consumer buying behavior is evolving. Rather than defaulting to massive, all-purpose marketplaces, many shoppers ...