While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

SMU Office of Research – Content streaming services such as Netflix and Apple TV often make suggestions of shows to watch. This feature is understood by the general public to work on the logic of “you ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...