This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

Content marketing is no longer a secret weapon. Businesses, whatever the size, are investing time and money in quality content to boost online presence and vital SEO rankings. More than 70 per cent of ...

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.

The shift required for 2026 is clear: Content research must move from trend-first to demand-driven. Search data is the strongest signal of demand we have. When someone searches, they are not browsing ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, ...

Are you aware that more than 2.14 billion people are shopping online nowadays? As this number continues to grow, even more e-commerce companies worldwide will be competing to capture people's ...

Back in 1996, when we were still paying by the hour for America Online, Bill Gates declared to the world in a famous essay that, “Content is king.” He foresaw that as our connection speeds improved, ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...