GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Discover the best marketing analytics software in 2026. Compare top platforms for data tracking, campaign monitoring, and ...

Here's why importing your conversions from Google Analytics and then using it for optimization of your Google Ads campaigns doesn't always make sense. As an alternative to setting up Google Ads ...

WESTLAKE, Texas, June 30, 2025 /PRNewswire/ -- DealerFire, a leading provider of custom automotive websites and digital marketing solutions, has published a new blog post that outlines how dealerships ...

If you’re not already using AdWords conversion tracking or importing goals from Google Analytics into your AdWords account, the new Smart Goals might be the next best thing. Smart Goals are powered by ...

Google announced a new way to quickly and easily add a form of "conversion tracking" within Google Analytics for your AdWords campaigns named Smart Goals. Smart Goals basically automates the process ...

Stating the obvious, but sometimes the obvious is not always obvious. Google's AdWordsAdvisor in WebmasterWorld went on record stating that Google does not use the conversion tracking or Google ...