LCP is a core web vitals metric that measures how long it takes for the largest content element to display in a site visitors viewport (the part that a user sees in a browser). A content element can ...

Google updated their Page Experience Documentation in order to make it explicitly clear that Core Web Vitals are used by their ranking systems. What’s curious about the change is that Google continues ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

Google again has downplayed the importance of Core Web Vitals as a Google Search ranking signal. Google's Martin Splitt said in a video yesterday, "also core web vitals aren't as important as some ...

A big challenge for many SEO professionals is identifying what needs to change to move the needle. This article recaps a topic from my SMX Advanced presentation on determining which URLs you should ...