Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

Links shortened with goo.gl will keep working, but the search giant will phase out the creation of new shortened links. Laura wrote about e-commerce and Amazon, and she occasionally covered cool ...

MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...

New research from URLgenius reveals widespread awareness—but limited action—leaving brands at risk of disrupted campaigns and lost app revenue MADISON, Wis., June 26, 2025--(BUSINESS WIRE)--A new ...