Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

To explain Forrester’s latest creative ad tech wave, we bring on the report’s author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad.

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...

NEW YORK--(BUSINESS WIRE)--Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The ...