As a psychotherapist, one of the themes that often emerges in my work with patients is commitment. In dealing with relationship issues, for example, the depth of a commitment is tested by fears about ...

Creative Commitment is a composite score based on three inputs: the campaign budget (in terms of media spend); the time it stays in market (months or years); and the number of channels it runs across.

There is an almost irresistible pull to that signal, and although it varies from program to program, it means the same thing, "you've got mail!" It's really a necessary task, but for far too many ...

Creativity and effectiveness must go hand-in-hand in order for marketers to see the best results from campaigns. That’s where the new white paper, "The Effectiveness Code," from Cannes Lions and WARC ...

WARC, the global authority on marketing effectiveness, has released its Health of Creativity 2025 report, revealing compelling evidence that highly awarded creative ideas are significantly more ...

New Delhi: Highly awarded creative work is also more likely to deliver measurable business impact, and the link between bold ideas and commercial performance is getting stronger. That is the headline ...

The BBC invested £128.5 million ($165.7 million) into TV and radio content in the first two years of its Creative Diversity Commitment, a year ahead of target. In doing so, it exceeded the original ...

Stanbic IBTC Holdings Plc has restated its commitment to developing sustainable impact in the global creative industry and contribute to the growth and advancement of the Nigerian creative industry.

The BBC has invested a total of £128.5 million ($166 million) into TV and radio content in the first two years of its creative diversity commitment, exceeding the original commitment of £112 million ...

All new BBC TV shows must have at least 20% diverse talent beginning April 2021, as part of the the U.K. broadcaster’s new Creative Diversity Commitment. The BBC will devote $124 million (£100 million ...

U.K. public service broadcaster BBC has set out a ‘Creative Diversity Commitment’ that will see the corporation spend £100 million ($124 million) of its existing commissioning budget over three years ...