Nearly 70% believe creative will become more important in the next year More than 36% believe they are under investing in creative talent 30% recently moved work in-house, and 31% expect to do so in ...

Companies and brands are competitively battling for the attention of consumers. The challenge is that these consumers are inundated with a constant barrage of marketing messages across various ...

The biggest challenge in digital content was creation itself. High-quality visuals required time, equipment, and specialized talent. Today, that equation has changed.

It’s no longer enough for an agency to represent itself purely on the basis of its creative output. Clients today need to focus less on case studies and more on trust. The Fast Company Executive Board ...

With every new iteration of technology, it becomes increasingly easier to not only generate new creative works, but also to copy people’s creative outputs. The computer, the Internet, and mobile ...

28/08/2025 - The streaming platform’s stipulations are structured around four key areas: data use, creative output, talent and performance, and ethics and representation This week, Netflix published ...