Customer loyalty programs may have been around for decades – but they are changing fast and becoming more important for today’s digital-first and economically-concerned consumers. This is driving the ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Research highlights universal takeaways and regional preferences in consumer loyalty drivers across North America, Middle East–Africa, South America, Europe, and Asia–Pacific. VANCOUVER, British ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Marqeta’s suite of enhanced credit capabilities looks to open up a new paradigm of innovation in credit cards, giving brands control to launch commercial or consumer credit cards that are seamlessly ...

In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

The craft retailer is revamping its tiers, adding another rewards level for its most loyal — and spendy — customers.

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

At Cebit, Fun Communications showed off a single-sign-in card that would also earn users bonus points when used at participating merchants' sites A German company wants to bring customer loyalty cards ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

A German company wants to bring customer loyalty cards to the Internet while also making it easier for people to log in into multiple Web sites. A German company wants to bring customer loyalty cards ...