In the ever-evolving world of commerce, brands are always looking for ways to attract and retain customers. While brands have traditionally relied on advertising and promotions—mainly discounts—to ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Customer loyalty is the greatest reward in the cutthroat world of e-commerce. Getting a new client is costly. It is much more profitable to keep the one that already exists. A lasting business is ...