In highly competitive digital environments, customer loyalty is no longer driven solely by price or product availability. Online platforms increasingly compete on experience, emotional engagement, and ...

Occasionally, brands tend to look at unclaimed rewards almost as a jackpot. On one hand, customers made enough purchases to earn those points, thereby contributing to the company’s revenue. On the ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. • The neocortex: This is considered the "seat of our higher ...

In an era of economic uncertainty and inflation anxiety, many Americans find themselves torn between financial prudence and the desire for small pleasures that brighten daily routines. The morning ...

In the competitive landscape of fast-food chains, loyalty and rewards apps have become essential tools for both customer ...