“There’s a lot of sameness in the market now,” Natenshon says. You can walk into a high-foot-traffic area like New York ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

Dive into Bugatti's Sur Mesure and Solitaire programs, offering unparalleled customization for ultra-luxury cars.

When we think of becoming Lean, in many ways, the ultimate process strategy to accomplish this is what is known as “Mass Customization”. This refers to production in batch sizes of one to meet ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

We often, and quite rightly, complain about the way device makers customize the "stock" build of Android to suit their own needs. Customizing software is not inherently bad, but Samsung, LG, and ...

From when it was first launched until the current model, the Mazda MX-5 Miata is and has always been a car that's incredibly fun to drive. It's not particularly quick off the mark or fast around the ...