Just 1 in 5 U.S. consumers trust retailers to use their data responsibly, according to a Press Ganey Forsta survey of 2,000 people released Wednesday. However, more than two-thirds of U.S. consumers ...

I pity the fool that gets between me and my lunch – but that’s precisely what the server behind the counter did last time I was at my favorite burger joint. As I placed my order, he asked for my phone ...

In today’s fiercely competitive, data-driven marketing landscape, the pursuit of accurate customer insights is critical for businesses aiming to thrive. Customer data serves as the cornerstone of ...

As privacy concerns grow, consumers and businesses alike are rethinking how data is collected and used. A cultural shift toward transparency and accountability is paving the way for privacy-first ...

A new California law lets residents demand deletion of their personal data from hundreds of data brokers with a single ...

The landscape of data security and privacy is constantly changing. With a Gartner survey revealing that almost half of organizations with more than 11 marketing channels are increasing first-party ...

WASHINGTON, Aug 12 (Reuters) - U.S. consumer prices increased marginally in July, though rising costs for services such as airline fares and some tariff-sensitive goods like household furniture caused ...

A US Federal Trade Commission (FTC) report published today follows the commission's four-year investigation into how nine social media companies and streaming services collect and use consumer data.

Organizations of all sizes collect and store more information than ever before, and personal information is as, or more ...

A class of consumers sued Amazon.com, Inc. on Wednesday, claiming the technology company secretly tracked and sold their sensitive data without their consent. Plaintiff Felix Kolotinsky brought the ...