Quality data is the cornerstone of good business decisions. To ensure your data is high quality, it must first be measured. Organizations struggle to maintain good data quality, especially as ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old ...

Google is rolling out a suite of updates aimed at giving marketers sharper insight into what works, and why, across campaigns and platforms, as announced today at Google Marketing Live 2025. Why it ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

During its annual Google Marketing Live event for advertisers, Google announced upgrades to its AI measurement tools, making access easier for small brands. These updates were shared ahead of time ...

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.