Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Cloud data warehouse leader Snowflake Inc. is strengthening its capabilities with the acquisition of a data clean room company called Samooha Inc. Snowflake said today the deal should close by the end ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When Apple introduced iOS 14.5 in April, it began requiring mobile apps to ask users for ...

The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

If you’ve ever found yourself staring at a messy spreadsheet of survey data, wondering how to make sense of it all, you’re not alone. From split headers to inconsistent blanks, the challenges of ...

Ernie Smith is a former contributor to BizTech, an old-school blogger who specializes in side projects, and a tech history nut who researches vintage operating systems for fun. Data is a critical ...