Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

“Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms. While it includes RTB it also ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...

Programmatic technology has given brands the opportunity to deliver targeted, personalised, and automated messaging. It’s direct, it’s indirect, it’s display, it’s native, it’s all of these things.

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. What’s in ...

Will share the findings from a new research report in the session, "Don't Get Left Behind: The Programmatic Revolution Starts Now," during the Spring HR Technology Conference. Programmatic job ...

2015 has been eventful for the advertising industry in India on many counts. Keeping this in perspective I would like to call 2015 the year of MCP — Measurement (or the lack of it), e-Commerce and ...

India's developing digital ad business is witnessing a new debate - better reach vs cheaper impressions. This debate is crucial as the market for programmatic advertising in India is expected to make ...