Forbes contributors publish independent expert analyses and insights. I cover transforming large-scale companies and workplace diversity. Over the past year, the world’s declining birth rates have ...

NewHomeSource reports that a growing nonwhite population, particularly among younger generations, will impact future housing ...

Millennials, Generation Z, and artificial intelligence will significantly impact the financial markets and economy in the next 10-15 years. The economic relevance of Millennials and Generation Z will ...

Demographics are destiny. It’s a sentiment that’s been hotly contested in recent years, and applied to everything from a shifting political landscape to social mobility (or the lack thereof). But for ...

There are a number of demographics that can affect a business. Demographics are various traits that can be used to determine product preferences or buying behaviors of consumers. Most companies ...

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Ninety percent of marketers think audience data is either "very valuable" or "somewhat valuable," according to a study by data management platform Lotame provided to Marketing Dive. The study found ...