Ayesha Malik paced the hair care aisle at the Spokane, Wash. Walmart in frustration. It was 2013, and the then-23-year-old student couldn’t find the right products for her dark brown ringlets, which ...

HOW THE STYLIST USED A SOCIAL PLATFORM TO MOBILIZE ENOUGH CONSUMERS TO FILE A CLASS ACTION SUIT FOR MILLIONS. >> IF SOCIAL MEDIA IS USED TO TELL STORY, STEPHANIE’S A STORY IS ABOUT HER HAIR. SHE ...

If you’ve ever spent time researching curly hair on YouTube, you’re probably familiar with DevaCurl — the curly-hair-focused brand that sells everything from No-Poo cleansers to leave-in conditioners.

Several women have accused the popular hair brand of damaging their hair. Popular hair care and styling brand DevaCurl is facing backlash as well as a call for partipants in a class-action lawsuit ...