“Our greatest asset is the customer. Treat each customer as if they are the only one.” – Larice Leitao. The intricate dance of dealing with difficult customers is a common challenge faced by ...

The customer is always right. This is an adage that many entrepreneurs and businesses aspire to live up to. However, most entrepreneurs soon find out that customers can be difficult and irrational.

When I wrote a column on taking care of customers, one negative e-mail stood out to me because it illustrates an important point so well: Companies need to continue to stress customer service and ...