Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Across business sectors, the need for digital transformation ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple digital channels more effectively.So ...

Gartner wrapped up the Data & Analytics Summit Americas 2021 virtual event this week with a lively overview of top trends for enterprises to watch. Overall, Gartner analysts saw pressing trends around ...

Companies are increasingly developing new executive roles aimed at making the organization as a whole more data-driven and digitally adept. Here's how three new tech exec titles take different ...

For product leaders, Digital Experience Analytics (DXA) has provided a transformative shift. It has freed them from the relentless cycle of crisis management, allowing them to focus on implementing ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...