Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

Discover Paul Samuelson's groundbreaking economic theories, Nobel-winning contributions, and his lasting impact on microeconomics and macroeconomics.

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

George Monbiot wants to tell us all that coaches and public transport, bicycles, are much more efficient methods of transport than the private car, therefore to increase utility we should all be using ...