Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Commercials for Quviviq and Shingrix topped a recent ranking of the most effective ads across English- and Spanish-language media last year. Earlier this week, research and analytics company EDO ...

A new report by AppLovin breaks down the key metrics which make for an effective ad creative. The report was derived from analysis of the performance of over ten thousand creatives made by AppLovin’s ...

As ad supported media choices continue to expand, a number of audience measurement providers have been seeking a better method to capture ad exposures across all video and audio platforms.

New research using smart TV data reveals that traditional methods have overestimated the impact of TV ads by over 50 percent.

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

A new study from Horowitz Research finds that there is a digital divide not only in the way different generations use media. The study found that there are also differences in the effectiveness of ads ...

New data from Comcast highlights just how effective televised advertisements are, and why streamers are so desperate to get ...

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...