Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals ...

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

Virtual events have swiftly become the norm; but while organisers have grown to appreciate their many advantages, keeping audiences engaged remains a challenge. In many cases, audiences have simply ...

Gamification (or ?Game mex?) in marketing has become a popular buzzword in the last two years, but the practice of using game-like mechanics in marketing programs has been around for a long time.

Editor’s note: Tadhg Kelly is a game designer with 20 years experience. He is the creator of leading game design blog What Games Are, and consults for many companies on game design and development.

Gamification is the application of gaming mechanics in a non-gaming context. These can be applied to different areas of life, with each requiring different approaches. Businesses can use gaming ...

‘Gamification’ and the Internet: You may be playing without knowing Game mechanics, feedback loops, rewards becoming more embedded in our daily lives A new Pew Internet/Elon University survey of more ...

The U.S army has a long history of involvement with gamers, but the most famous example is the America s Army game, which is a fully fledged shooter and military simulator designed as both a PR and ...

SAP’s RoadWarrior This drip-feeding of information and the fun aspect of the game all combine to increase understanding and retention of the ideas. In addition, as this is a very reusable resource, ...