What is the Multi-Step Flow Theory? A theory stating that the mass media distributing information first flows down to opinion leaders before getting to the public. The multi-step flow theory was first ...

In the half-century since Mihaly Csikszentmihalyi first introduced the concept of flow in his seminal 1975 book, Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, two distinct theories ...

Multitasking is often the result of our relentless pursuit of productivity. Even though multitasking may seem efficient to complete our to-do lists, it usually leads to disorganization and overwhelm.

Coffee cools, buildings crumble, eggs break and stars fizzle out in a universe that seems destined to degrade into a state of uniform drabness known as thermal equilibrium. The astronomer-philosopher ...