The digital transformation of the gaming industry has introduced new ways to enhance player experience, especially in the world of online slots. One of the key innovations driving this transformation ...

Data analytics has fundamentally transformed game design from an intuition-driven art to a sophisticated blend of creativity and data-informed decision making. The most successful modern games ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

As user acquisition costs continue to climb and the complexity of global game operations intensifies, many studios are discovering the limitations of their traditional analytics tools. The modern ...

Sports broadcasting has evolved beyond simple commentary and live footage. The integration of real-time statistics and analytics has changed how fans experience matches. Data now provides deeper ...

Supercell launched Brawl Stars globally in December 2018. The game performed well for some years until 2022 when things began to decline. This downward trend continued into 2023 as the game's revenue ...

The world of sports is quickly changing, and you can see the change clearly in how teams use data to gain an edge. From preparing before a game to reviewing what happened after, using data to make ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. For the next four years, big data analytics is expected to be ...