The spread of generative AI has become background radiation, pitting players against studios and leaving its role uncertain.

"People have to take a step back and understand what it is and how it can be a big help to developers and be a tremendous ...

AI-powered assistants like Razer's Project Ava offer an easier way to get through tough games, but miss the point of playing ...

"By processing data faster, our teams will arrive at better, more informed strategic decisions on how best to support our ...

Fully 87% of game developers are already using AI agents. That's according to a new survey from Google Cloud and The Harris Poll of 615 game developers in the United States, South Korea, Norway, ...

As reported by Automaton, a survey conducted by the Computer Entertainment Supplier’s Association (CESA) during June and July found that 51% of Japanese game companies are using AI in some capacity.

As the debate around the use of generative AI to build video games rages on, Tim Sweeney, boss of Fortnite developer Epic Games, has waded in to call on Valve to ditch its AI Generated Content ...

The video game industry is hellbent on harnessing the power of generative AI to boost productivity and dream up virtual worlds — while also cutting costs, of course. According to a recent Google Cloud ...

Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in ...

"[Games] is a people industry. I don't envision games being done automatically by some artificial intelligence" ...

A startup called Atlas AI wants to convince professional game developers of the merits of artificial intelligence-powered agents for 3D content creation after securing a partnership with Google Cloud.

Sarah has been an editor and contributor for Game Rant since 2015. After meeting her first Chocobo, she never looked back. Sarah majored in game design in college and utilizes that knowledge to ...