Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist side stamp ...

Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

Laced Golf introduces shoe sensors to improve personalized golf alignment, addressing a fundamental issue. The technology leverages foot position data and aims to be “invisible” and seamless for ...

The Srixon Q-Star Ultispeed with Trackline is a fresh addition to Srixon’s 2026 golf ball line up, featuring a unique ...

We all have hit the shot of our life but accidentally lined up to the wrong target. It is simply heartbreaking. This week, Golfweek’s fitness guru and long driver Averee Dovsek demonstrates a way to ...

PGA Tour players tend to move in packs. Once one player starts doing something a little differently, the peers will take notice. Once that player starts playing well, suddenly you'll start seeing ...

The beauty of golf is that for as much as it takes, occasionally it'll give you something truly magical. Often, that magic come as some form of golf swing breakthrough. A swing tip, a feeling, a ...