Google has launched a new free online course to teach beginners how to use Google Analytics 4 (GA4). The course aims to provide a starting point for people who want to learn about GA4 but have little ...

Conversion is usually preceded by several interactions with a website or an app. Attribution determines the role of each touchpoint in driving conversions and assigns credit for sales to interactions ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...